What We Do

Strategic Creative Communications

What makes you stand out in the crowd?

Defining your value proposition is the first step in developing effective marketing collateral that engages the audiences you want to serve. Riff Color works with you to develop strategic messaging and quality graphics that become your unique brand identity. We assess your current marketing program, create new materials as needed, offer recommendations on how to integrate the old with the new, and manage your entire project from concept through production.

Our Services

Brand Identity

Depending on your needs, we can develop a new or updated logo, color palette and tagline that distinguish you in your marketplace and communicate your value proposition and the quality of your services or products.

Marketing Collateral

Brochures, e-brochures, e-books, sales sheets, reports, counter cards, trade show banners and backdrops are designed to address the challenges your clients have, presenting quality solutions and a consistent visual look.

Printing

Our print brokerage services enable us to deliver high quality materials efficiently and cost-effectively. We broker all types of printing, including brochures of all sizes and promotional items like drink coasters or guest books that require your logo, matching your goals for quality and budget.

Web Development

Website and landing page design and content are developed to capture the attention of your prospects and clients, complement your print collateral and provide information that is compelling, clear, valuable and easy to access.

“It’s not what you look at that matters, it’s what you see.”
—Henry David Thoreau

Creative Strategy Through Execution

We take very deliberate steps to ensure that the marketing materials we produce for you meet your specific business goals. At every stage of the process, we ask for your input and approval before moving to the next step.

Proposal

Based on our assessment of your needs and goals, we develop and present you with a marketing communications strategy that includes our recommendations for messaging and design as well as pricing for the project.

Web Development

Our design team works with your writer or ours to create a customer-centric website that is search engine optimized and easy to navigate. You see and approve the home page design and full website copy before we build out the rest of the site. Our timeline for website development is highly dependent on timely approvals. Once the test website has your final approval, a site takes roughly 24 hours to go live.

Intake

Our process starts by listening. We want to know who you are, what products or services you provide, your strengths and weaknesses, the challenges your prospects and customers want solved, and your design and color preferences.

Design & Writing

When content is required, our designers collaborate with our writers to ensure that the visuals and written message support each other. In the first phase, we present several options for your consideration. We then make any requested revisions. Once you have reviewed and approved the layout and copy, we prepare final artwork for printing or digital publishing.

Print Production

We print only after you have signed off on the final proofs . Because of the strong relationships we’ve developed with printers around the country over the past three decades, we have great flexibility in meeting your budgets and deadlines.

Intake

Our process starts by listening. We want to know who you are, what products or services you provide, your strengths and weaknesses, the challenges your prospects and customers want solved, and your design and color preferences.

Proposal

Based on our assessment of your needs and goals, we develop and present you with a marketing communications strategy that includes our recommendations for messaging and design as well as pricing for the project.

Design & Writing

When content is required, our designers collaborate with our writers to ensure that the visuals and written message support each other. In the first phase, we present several options for your consideration. We then make any requested revisions. Once you have reviewed and approved the layout and copy, we prepare final artwork for printing or digital publishing.

Web Development

Our design team works with your writer or ours to create a customer-centric website that is search engine optimized and easy to navigate. You see and approve the home page design and full website copy before we build out the rest of the site. Our timeline for website development is highly dependent on timely approvals. Once the test website has your final approval, a site takes roughly 24 hours to go live.

Print Production

We print only after you have signed off on the final proofs . Because of the strong relationships we’ve developed with printers around the country over the past three decades, we have great flexibility in meeting your budgets and deadlines.